Tax & Accounting Blog

Santa Cruz Approves Hotel Tax Increase

Indirect Tax, ONESOURCE, Sales and Use Tax July 26, 2012


The Santa Cruz City Council voted in favor of increasing local lodging taxes on Tuesday, July 24th. The council approved a measure that will ask voters to increase the city’s transient occupancy tax from 10 to 11 percent on the November 6th voter’s ballot.  Hotel owners endorsed the one percent increase, with a promise that the Santa Cruz County Conference and Visitors Council will stop requesting city funding moving forward.  Part of the ballot measure direct the new funds from the tax increase to the Santa Cruz Hospitality and Lodging Association to make up for the loss in funding from the tourism bureau.