Tax & Accounting Blog

Where Is Your Momentum Taking You?

Accounting Firms, CS Professional Suite May 28, 2014

Jon BaronMomentum does a lot for us. It helps us coast down hills, it powers us through tedious work, and it makes our kids’ science projects a lot more interesting. All good things. But in the business world, I think momentum is a little more complicated. It’s a force that can take us backward just as surely as it can move us ahead.

I’m reminded of this every time I need to make an appointment with my doctor. He gets it, and his office has an excellent online portal, but his staff is stuck in a pre-Internet, pre-cell phone time warp. They don’t follow the new processes so I’m forced to interact with them by phone. Every time I call them for an appointment (between 9 a.m. and 4 p.m., closed for lunch), I think about the momentum of doing the same thing year-in and year-out for decades. It’s holding his office back. And frankly, it’s becoming more and more difficult to accommodate a way of doing business that no longer fits the expectations of customers and clients.

It’s frustrating. But it’s a valuable reminder that momentum can push even the best of us in the wrong direction. It’s important to channel it, to use it as a force to drive positive change. And I can’t think of a better example than the firms that have chosen to attend our Summit events, which include our popular Payroll Summits. We’ve hosted thousands of attendees over the past seven years, and new Partner Summits are underway right now. As you read this, firms are finding new ways to harness their momentum and use it to fuel new ideas, new partnerships, and new ways to serve clients better.

In fact, we’re taking some of the positive momentum from Partner Summits and channeling it into new tools that will help firms move their own businesses forward in the weeks and months ahead. We’re creating a variety of new ideas and action plans that will help firms move forward once they’ve chosen a new direction.

But of course, Partner Summits are just one example of the countless ways to use momentum to create positive change. As we move out of tax season and into summer, it’s a great time to step out of the day-to-day stream of activity and take stock.

Where is your momentum taking you? I think it’s an important question for all of us, in the business world and elsewhere. Wherever your business is going, I’d like to wish you a prosperous season. We’ve got bright days ahead.