Tax & Accounting Blog

Marketing Personality Can Help You Earn More Business

Marketing Personality Can Help You Earn More Business

Marketing personality matters. Whether you’re selling widgets, automobiles or professional services, your firm can look pretty much the same as all of the other firms vying for new prospect attention within your profession. This can be a serious problem when you’re selling services to other businesses in addition to individual prospects. How do you differentiate yourself … Read More

3 More Tips for Nurturing Prospect Relationships Via Email

3 More Tips for Nurturing Prospect Relationships Via Email

In my last post, I offered the first three keys to establishing a rapport with your prospects using email marketing strategies. I called it “e-rapport” because it is a different animal than the kind of rapport that traditional sales professionals are trained to develop during face-to-face meetings and networking events. I talked about … Read More

3 Keys to Cultivating Prospect Relationships Using Email

3 Keys to Cultivating Prospect Relationships Using Email

In one of my previous posts, I talked about the secret to forging a strong, instantaneous rapport with prospects. That article focused mostly on the right questions to ask a new prospect at your initial meeting. Today’s post focuses on cultivating prospect relationships using the methodology that many businesses employ when they can’t meet with … Read More

4 Types of Questions That Will Make a Splash Cultivating Relationships With Prospects via Email

4 Types of Questions That Will Make a Splash Cultivating Relationships With Prospects via Email

Understanding your clients’ needs is crucial to tailoring your products so they’re getting the most effective solutions but it can be challenging to ask the right questions. Jumping in feet first by asking the right questions can make a big splash. Here are four types of questions to ask when cultivating relationships with prospects. Reflective, … Read More