Tax & Accounting Blog

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

What do Halloween candy and email marketing messages have in common? They will both be immediately trashed if they seem suspicious, appear creepy, or are proffered – unsolicited – by strangers. Parents carefully inspect their children’s trick-or-treat goodies, tossing any that are remotely questionable. Your subscribers will do the exact same thing upon receipt of … Read More

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

With social media continuing to expand its reach as a powerhouse for marketing, compelling imagery has become increasingly important. As we discussed in a previous blog post on visual content marketing, humans are visual beings. This means that your social media strategy should include engaging and captivating images, including: Stories shared visually through … Read More

U.S. Representatives Attempt to Halt Finalization of Proposed 385 Regulations

U.S. Representatives Attempt to Halt Finalization of Proposed 385 Regulations

In a last-ditch effort to halt the finalization of the Proposed Section 385 Regulations (Prop. Regs.), members of the U.S. House Ways and Means Committee warned administration officials that these regulations now under final review at the White House Office of Management and Budget (OMB) need to be revised to avoid unintended harm … Read More

An Email Autopsy: The Dissection of a Horrible Spam Email

An Email Autopsy: The Dissection of a Horrible Spam Email

I’ve always been fascinated by spammers who send unsolicited emails to marketing professionals. Don’t they know that we have high standards? That we will pick apart any and all errors, beginning with being sent an email that we didn’t subscribe to? I call this instant, once-over examination – where I mentally analyze and dissect every fallacy and gaffe … Read More

U.S.  Executive Branch Reviewing Proposed Debt-Equity Regulations

U.S. Executive Branch Reviewing Proposed Debt-Equity Regulations

On September 30, 2016, the White House Office of Information and Regulatory Affairs (OIRA) updated its description of the Proposed Section 385 Regulations, which are now classified as "economically significant" and having "international impacts.” A regulatory action is determined to be "economically significant" if OIRA determines that it is likely to … Read More