Checkpoint® Marketing for Firms

Construction Build your construction accounting niche profits with construction marketing articles and newsletters

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Blasting out the same email to everyone in your database or sharing the same content with all of your social media followers hoping that a certain percentage will read and click through the message could generate some leads. That’s why many firms continue to try it. However, if you would prefer to obtain a higher return on your marketing investment, consider a more targeted approach. To engage your target audience, you need to share timely and relevant information. The more specific your message is to the intended reader, the better. If your goal is to earn bigger, better business in the construction industry, share construction articles and newsletters with contractors, builders, owners, managers and CFOs of construction businesses, bonding and surety companies, subcontractors and suppliers.

Pave the way to more ROI with construction articles and newsletters

We help you keep clients educated and informed, while filling your pipeline with new, engaged prospects. Our construction articles and newsletters ensure that you have the most relevant information to share with your construction clients and prospects. Build more profitable relationships with professionally written content on such topics as:

  • Job costing and project management
  • Bidding and change orders
  • Tax, financial and succession planning
  • Employee benefit plans
  • EEOC, OSHA and DOL compliance
  • Technology and accounting systems
  • Fraud and internal controls
  • Benchmarking and cost segregation studies
  • Tips, checklists, action items and resources

Marketing to contractors and construction contacts

Use our construction articles on your website, blog, social media pages, or in your newsletters, emails and seminar presentations. Build your construction niche with construction content marketing tools in order to:

  • Increase visibility and build brand awareness in the construction industry
  • Demonstrate your understanding of contractors and the construction industry
  • Retain clients, keep in touch with referral sources and nurture prospects
What Our Clients Are Saying

“What we offer has more to do with values, attitudes and behaviors that make a difference that’s more felt than seen. But one way we can begin to create that experience is to share information that’s really of value to the recipient. We segment our clients and prospects by industry group and tailor our communications to their specific interests and needs. Thus, the biweekly Checkpoint Marketing for Firms newsletter program we subscribe to has been very helpful. It enables us to select articles from various content categories and combine them with articles we develop in-house to deliver content that’s timely and relevant to the different segments.”

Allisa Lovitt, Marketing Coordinator
HBE Becker Meyer Love LLP

We can help you build your firm’s ROI in your construction niche area. Call us at 866.240.8477 today or submit the form below to speak with an experienced Marketing Specialist. Our construction marketing tools will enhance your credibility and ensure that you remain top of mind for more profitable business opportunities.

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