Checkpoint® Marketing for Firms

CPA Marketing Articles Quality niche topic, tax and business CPA marketing articles help you retain clients and nurture prospects for more ROI

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Sharing helpful, actionable and insightful professional articles has three primary benefits: your audience will value and appreciate your communications, your status as a trusted advisor and thought leader will be elevated, and your firm will be primed for more profitable business opportunities. Sustain an effective content marketing campaign that will lead your contacts through each stage of the buying lifecycle — from the early prospect stages through years after clients have signed on the dotted line — with the most relevant, highest quality content from Thomson Reuters Checkpoint® Marketing for Firms

Articles for accounting firms from the world’s leading news provider

There is no question about our accuracy or integrity. With the world-renowned Thomson Reuters family of journalists, researchers and editors behind our products, no other content provider can offer the quality, quantity and breadth of articles for accounting firms that we do. We provide content in dozens of niche practice and industry-specific areas to facilitate your success.

Relevance is the #1 key to prospect and client engagement,

giving you the opportunity to develop the long-term relationships
,
that your accounting firm needs for retention and continuous, strategic growth.

From digital and print newsletters, tax planning guides, social media content, and articles for your firm’s website or blog to estate planning seminar presentations and interactive client surveys (and much more), we have the solutions you need to nurture your contacts for long-term growth and ongoing prosperity.

Professionally-written articles for accounting firms boost engagement and ROI

It is essential to inform, educate, intrigue, and even entertain your contacts in order to keep their attention, consistently meet their communication expectations, and develop the critical rapport and long-term relationship you need for ongoing success. Prospect and client nurturing is a continual process that not only requires patience, but also a lot of great content.

You and your staff must focus on providing accounting, tax and consulting services to your clients. You don’t have time to write hundreds of articles every year to keep your clients informed, your prospects intrigued and your referral sources thinking of you.

We do.

Choose the most relevant topics from our multitude of content categories. We offer articles for use in your firm’s:

  • Social media
  • Website and blog
  • Newsletter
  • Emails
  • Direct mail
  • Presentations

CPA marketing & accounting articles are available in multiple formats

We make it easy for you to share articles with your contacts. Our articles for accounting firms come in a variety of formats to best fit your firm’s specific marketing strategies. Not only are you able to select the most relevant content categories for each of your markets, but you may also choose the best delivery system for the articles themselves. Mix and match your media for the most effective content marketing plan. We offer articles in each of these formats:

  • Email
  • Newsletter
  • Content-only
  • Video
  • Print
  • PDF
  • PowerPoint

Custom articles for accounting firms

In addition to our vast library of both timely, late-breaking articles and evergreen CPA marketing articles, we are also pleased to offer custom articles for your firm. Our expert researchers and writers will work with you to produce articles that you may publish exclusively as your own – with your byline. Ask us about a few success stories our customers have shared with us.

What Our Clients Are Saying

“We’re not writers, and we could never come up with so much good content on our own, especially on a weekly basis. We email the newsletter to a list of 1,000, half of which are clients, and the rest prospects and professional contacts. Every time it goes out, we get calls and emails from people — including former clients — who saw the newsletter and were prompted by it to contact us. At minimum, it reminds people about our firm, and just doing that helps us develop more business.”

Steven J. Woronoff, CPA, Shareholder
Woronoff Hyman Levenson Sweet & Alderman, PC (WHLS)

Grow your online presence while showcasing your firm’s areas of expertise, thought leadership and desire to help your firm’s clients succeed. We can help you determine exactly which CPA marketing articles will best meet your needs, budget and goals. Call us at 866.240.8477 and discover how our articles for accounting firms and other marketing tools can help you sustain and grow your firm.

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