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Tariffs

Navigating the new wave of tariffs: Strategies for resilience during uncertain times

Thomson Reuters Tax & Accounting  

· 5 minute read

Thomson Reuters Tax & Accounting  

· 5 minute read

“Newsflash: A trade war is upon us”

That’s how the Thomson Reuters Supply Chain Brain  Special report, “Navigating the Tariff Tangle,” begins. And while the report paints a picture of economic and geopolitical turmoil that is creating a volatile global trade environment, it also offers key strategies and technologies that forward-thinking companies are implementing to maintain resilience amid the Trump administration’s shifting trade policies. These are strategies and technologies that your company will want to consider if it hasn’t implemented them yet. 

Highlights: 

  • Global trade is volatile due to shifting policies and tariffs, affecting industries like agriculture, automotive, and technology.
  • Companies are using strategies like market diversification and operational flexibility to stay resilient.
  • Technology helps navigate global trade complexities through automated tariff management and data analytics.

The growing impact of retaliatory tariffs 

The global trade landscape has transformed dramatically with the implementation of numerous on-again, off-again tariffs and retaliatory measures from trading partners. According to the white paper, industries most vulnerable to these changes include agriculture, automotive, and technology sectors, which face particularly steep challenges as international buyers pivot to alternative markets. 

The economic ripple effects are significant. Many U.S. businesses are already warning that increased tariff-related costs will inevitably translate into higher consumer prices. This inflationary pressure threatens to dampen consumer spending and slow economic growth across multiple sectors. 

Liz Connell, vice president of product management for ONESOURCE Global Trade at Thomson Reuters, notes that companies of all sizes, from small and mid-sized businesses (SMBs) to Fortune 500 corporations, conduct daily executive meetings to assess trade developments. “They’re asking, how much will it cost me, and what are my risk-mitigation options? Do I move my supply chain? Do I take advantage of things like free trade agreements (FTAs) and foreign trade zones (FTZs)?” Connell explains. 

Diversification strategies: Reducing vulnerability 

The white paper highlights market diversification as a critical strategy for resilience. During the pandemic, Southeast Asian nations emerged as alternative sourcing destinations for companies looking to reduce dependence on China—a trend that continues to accelerate. 

Trade agreements like the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) have strengthened relationships between Canada, Japan, Australia, and several Pacific Rim nations. Meanwhile, the U.S.-Mexico-Canada Agreement (USMCA) has reinforced North American trade relations; however, the USMCA’s future remains uncertain, with renewal scheduled for 2026. 

Beyond geographic diversification, the paper emphasizes the importance of supplier redundancy. Dual-sourcing strategies buy important parts from many suppliers in different places. This means that problems in one place don’t stop production completely. This approach creates essential flexibility in an unpredictable trade environment. 

Operational flexibility: The key to adaptation 

Successful adaptation requires a combination of strategic planning, supply chain restructuring, and financial agility. The white paper outlines several effective approaches: 

  1. Leveraging FTZs and bonded warehouses to defer, reduce, or eliminate certain duties 
  2. Diversifying shipping routes and increasing the use of multimodal transportation 
  3. Shifting from just-in-time inventory models to hybrid approaches that prioritize safety stock 
  4. Implementing financial hedging strategies and renegotiating supplier contracts to include tariff contingency clauses 

Peter Ideström, global business area manager for freight applications at Thomson Reuters, notes that companies can offset tariff impacts by implementing technology that automates cross-border shipping processes. “When something is delayed, you can take action and reroute the shipment. Or you can change the service level to speed up delivery to ensure customer satisfaction,” he explains. 

By prioritizing the customer experience, companies can reduce the chances of losing customers even when prices increase. 

Real-time visibility also helps companies identify tariff exemption periods or time-sensitive rate increases that could significantly impact total costs. 

Technology for trade compliance and efficiency 

Technology plays a critical role in ensuring trade compliance, data management, and product content, supply chain efficiency, and cost containment. Automated tariff management, data analytics, and trade data integration are essential in navigating the next wave of tariffs. 

  • Data analytics provides critical insights that inform real-time decision-making. 
  • Trade data integration streamlines logistics by connecting data across ERP, TMS, customs platforms, and supplier networks. 

The way forward for the next wave of tariffs 

The current global trade environment demands a proactive and multifaceted approach. Relying solely on past strategies is no longer sufficient. By strategically diversifying markets and suppliers, building operational and financial flexibility, and, critically, leveraging advanced technology for compliance and data-driven decision-making, companies can navigate the current tariff complexities. Resilience lies in agility—the ability to anticipate, adapt, and act decisively in the face of uncertainty. Staying informed and embracing these strategies will be crucial for minimizing financial exposure and positioning your business for long-term success. 

Want a deeper dive into navigating tariffs and building supply chain resilience? Read the full Special report.

 

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