Free recorded webcast

Start Your Growth Engine: Rev Up Your Profits with the Right Approach to Payroll

Format On-demand webcast
Duration 1 hour
Speakers Elena Hesse, CPA
Louie Calvin
Michelle M. Layer, CPA
Products Accounting CS and myPay Solutions

What if you could offer the technologies of a national payroll service provider to increase client retention, attract new high-value clients, and boost efficiency? 

But you’ve probably heard that getting involved in payroll processing requires up-front planning and investment. And you may have some questions like: What technology will you use? What processes will you put in place? Will they be the same for all your clients, or will you need to tailor them to each client’s preferences? How will payroll impact your staff resources? What happens if filings are late or incorrect?

Watch our free webcast to get answers to these questions and discover the many benefits unique to payroll services. You’ll hear from a practitioner who is capitalizing on the payroll opportunity. We also debunk several payroll processing myths and review two different strategies to help you cash in on this lucrative and growing industry — without adding unnecessary risk or disruption to your business.

See how you can reduce client exposure to liability as it relates to DIY payroll options, free up your clients’ time by providing critical compliance guidance, plus gain insight into their business practices to enhance your relationship as a trusted advisor.

Featured speakers

Elena Hesse, CPA

Thomson Reuters

Elena Hesse is the SMB Lead and acting VP/GM of myPay Solutions at Thomson Reuters. Prior to her current role, Elena held numerous positions within the sales organization leading teams to double-digit growth. During her tenure at Thomson Reuters, she has contributed her creativity, leadership, and passion in leading various business resource groups in support of diversity and inclusion. Elena co-founded the Women @ TR Michigan Chapter, serves as Executive Sponsor of the Veteran’s Network, co-leads the Diversity & Inclusion Council, is an active participant in the Thomson Reuters mentor program, and serves as a thought leader for #girlsclub, a women’s sales leadership organization. 

Louie Calvin

Thomson Reuters

Louie Calvin, Proposition Strategy Lead for Thomson Reuters, is responsible for understanding the tax and accounting market to help improve the software and services for customers. He focuses on real-world issues and challenges facing tax and accounting professionals and looks for ways to help them achieve productivity gains through the latest technology tools. In his current role, Louie helps manage roadmap planning, competitive intelligence, and product positioning. He’s spent more than 21 years helping tax and accounting firms with technical solutions, on-boarding new clients, and staff training. He holds a bachelor's degree in accounting from Adrian College.

Michelle M. Layer, CPA


Michelle specializes in tax preparation for individuals and small businesses, payroll processing, bookkeeping, and tax research. Michelle received her bachelor’s degree in accounting from University of Wisconsin – River Falls and is a member of the American Institute of Certified Public Accountants and the Minnesota Society of Certified Public Accountants. Outside the office, Michelle loves spending time with family and friends, playing cribbage and cards, and going to the family cabin.

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