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Artificial Intelligence

How tax and accounting firms can overcome the hurdles of search functionality

Thomson Reuters Tax & Accounting  

· 5 minute read

Thomson Reuters Tax & Accounting  

· 5 minute read

In a world of information overload, many tax and accounting firms are facing challenges in finding trusted answers to complex and evolving tax topics. As clients increasingly demand timely responses and personalized guidance, forward-looking firms are enhancing their search capabilities to gain a competitive edge.

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Understanding the challenges with search functionality

Overcoming constraints by utilizing AI-powered tax and accounting solutions

Optimizing your tax research strategies with AI

In a world of information overload, many tax and accounting firms are facing challenges in finding trusted answers to complex and evolving tax topics. As clients increasingly demand timely responses and personalized guidance, forward-looking firms are enhancing their search capabilities to gain a competitive edge.

By harnessing the power of AI, your firm can revolutionize tax research with faster, more reliable insights while empowering even junior staff to answer complex client questions with confidence. Let’s take a look.

Understanding the challenges with search functionality

Because tax queries often require a nuanced understanding of tax law and application, it’s hard to rely on traditional search engines that aren’t built specifically for tax and accounting professionals. Additionally, keeping up with constantly changing tax laws and regulations is an ongoing challenge, making it a necessity for accounting firms to utilize search functionalities that are both comprehensive and up-to-date.

Unfortunately, many accountants find themselves typing a client’s tax question into Google or using an open-source generative AI platform (like ChatGPT) to find answers. This can pose a risk to your firm’s reputation because these search engines pull information from across the internet and there is no way to validate accuracy.

That said, the most time-consuming part of tax research today is the research initiation stage, which includes figuring out which code sections apply, building foundational knowledge of a topic, and formulating an effective answer for a client. The sheer volume of tax codes, regulations, and financial data can overwhelm traditional search engines, making it difficult to pinpoint accurate and relevant information quickly.

In addition, junior staff are often not trained on how to properly conduct tax research and struggle with well-formed searches, especially when working in unfamiliar areas. They often default to using Google because that’s where they’re comfortable, but it’s just not worth the risk.

Overcoming constraints by utilizing AI-powered tax and accounting solutions

To address concerns with search functionality, forward-looking accountants are relying on AI-powered tax research solutions that are built specifically for tax and accounting professionals and are grounded in data from trusted experts and reliable sources.

So what does an AI-powered tax research solution offer?

    • Enhanced efficiency
      • Improve the speed of the research phase by finding the summarized answers you need quickly, reducing the need to fact-check or start research in Google.
    • A boost in expertise
      • Increase confidence in AI-assisted answers with links to relevant editorial content and source materials from a broad collection of data sets and expert knowledge.
    • Keep pace with change
      • Gain access to the most up-to-date and intuitively organized collections of standards, laws, regulations, case law, and agency guidance backed by a rigorous editorial process.
    • Increase capacity
      • Accelerate workflows, enable junior staff to find answers, and free up senior staff to redirect their efforts toward higher-value work.

Alongside an integrated AI-powered tax software solution, your firm can enjoy a much more streamlined and highly efficient tax preparation and tax research process.

Optimizing your tax research strategies with AI

If your firm is ready to leverage AI to overcome the hurdles of search functionality, consider the following strategies:

    • Invest in AI-enhanced tools. Evaluate and invest in AI-powered tax and accounting software and tax research solutions that align with your firm’s needs. Look for tools that offer comprehensive data analysis, intuitive interfaces, and robust support.
    • Train staff. Work with your software provider to ensure that staff members are proficient in using AI tools, from formulating effective queries to developing well-researched answers, to maximize your firm’s productivity and effectiveness.
    • Leverage predictive analytics. Utilize AI’s predictive analytics capabilities to forecast trends and make informed decisions, adding value to your client services.
    • Integrate into existing workflows. For seamless operation, integrate AI tools with your existing accounting software and databases. This integration ensures that AI can access all relevant data, providing more comprehensive and accurate search results.
    • Monitor and adapt. Regularly monitor the performance of AI tools and adapt your research strategies as needed, staying ahead of tech advancements and industry changes.

Overcoming the hurdles of search functionality is crucial for maintaining a competitive advantage and delivering exceptional client service. By embracing AI-powered solutions, your firm can enhance search efficiency, improve accuracy, and confidently answer your clients’ tax questions.

 


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