How to Cultivate Relationships With Prospects via Email
Regardless of the industry, in order to have a successful business, it is vital to establish and maintain rapport with prospects. Developing relationships and making an emotional connection is key since emotion affects decision-making. Technology enables us to reach out and connect with more people than ever through mediums like email. Although developing rapport electronically can be more challenging than interacting directly with prospects, many of the same rules apply.
This complimentary Whitepaper from Thomson Reuters Checkpoint Marketing for Firms outlines best practices to keep in mind when cultivating relationships with prospects via email and explains how, when done well, email marketing can be an asset to growing your business and connecting with new clients.
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