Checkpoint® Marketing for Firms

An Accountant’s Guide to Social Media

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Free Infographic: An Accountant’s Guide to Social Media

Accountants and accounting marketers have traditionally relied on face-to-face networking for marketing and business development. But with social media, in-person communications are frequently being replaced by online conversations.

83 percent of Chief Marketing Officers (CMOs) claim that social sharing is the primary benefit of social media marketing. Not clicks, followers or likes. The reasons to be actively involved on social media are vast and diverse. Here are a few of the most popular motives for accountants and accounting firms to engage in social:

  • Brand awareness
  • Website traffic
  • Lead generation
  • Client retention
  • Influence

Although many firms remain reluctant to join this new frontier in client communication, accounting firms can’t afford to be left out. This infographic explains how accounting firms can take advantage of social media for client retention, recruiting, prospecting and growth.

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