Conference
SYNERGY for Tax, Audit, and Accounting Professionals
SYNERGY is the must-attend annual event from Thomson Reuters
Connecting professionals with exclusive insights and premier content-enabled technology
Topics, technology, training, and people you care about
The future of work is coming to Orlando this November for tax, audit, and accounting professionals. SYNERGY gives you an exclusive opportunity to discover innovative solutions, engage in collaborative discussions, exchange ideas, and forge new partnerships. From AI-driven solutions to cutting-edge advancements in digital transformation, find out what’s next from Thomson Reuters at SYNERGY 2025.
Earvin "Magic" Johnson headlines SYNERGY 2024
We are thrilled to announce that basketball legend, renowned entrepreneur, and philanthropist Earvin “Magic” Johnson will take the stage as the keynote speaker at Thomson Reuters SYNERGY 2024.
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Mr. Johnson’s journey from NBA superstar to successful businessman is a testament to his unparalleled drive, resilience, and vision. As the founder and chairman of Magic Johnson Enterprises (MJE), he has blazed trails in the worlds of sports, entertainment, and real estate, demonstrating a remarkable ability to turn challenges into opportunities.
Mr. Johnson will share invaluable insights and strategies for success, drawing from his experiences both on and off the court. Whether you’re a seasoned executive or industry newcomer, his keynote address promises to energize, educate, and empower.
Don’t miss this rare opportunity to learn from a true legend. Register now for SYNERGY and secure your chance to hear Earvin “Magic” Johnson’s inspiring story firsthand.
SYNERGY is 4 days of interactive learning
Learn, discuss, share, and have fun as you explore the future of tax and accounting with users and experts from around the country.
Messages from Elizabeth Beastrom and our keynote speakers
Choose from unique breakout sessions to tailor your experience
Earn valuable CPE and IRS Continued Education Credits
with Thomson Reuters and sponsors
Universal Orlando Resort at SYNERGY 2024
© 2024 MARVEL. Jurassic Park TM & © 2024 Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved. Universal elements and all related indicia TM & © 2024 Universal Studios. All rights reserved.
At SYNERGY 2024, Thomson Reuters had an unforgettable celebration at Universal Orlando Resort just for attendees - where we reserved Marvel Super Hero Island®, Jurassic Park, and Skull Island: Reign of Kong. All night long, guests enjoyed unlimited access to incredible rides and attractions, including Jurassic World VelociCoaster and Skull Island: Reign of Kong. It was an entire evening of thrills and excitement—and we can't wait to announce where we will be headed for our special event at SYNERGY 2025!
Conference focus
SYNERGY will showcase and provide specialized tracks and sessions around Tax Workflow, Audit Workflow, Advisory, Checkpoint Edge with CoCounsel, and other products, along with a conference agenda filled with breakout sessions, keynote speakers, activities, networking, and specialized experts centered around content-driven technology solutions and innovation for tax, audit, and accounting professionals.
Hotel information
Signia by Hilton Bonnet Creek
SYNERGY will be held at the Signia by Hilton Bonnet Creek in Orlando, FL. This newly renovated and Official Walt Disney World (R) Hotel welcomes guests into a blend of inspired hospitality and exceptional amenities.
Testimonials
...Since Thomson Reuters is on the leading edge, we rely on them to keep us updated and let us know what we should be thinking of and different products we should be considering.
When I started looking at all of the different classes that SYNERGY offers, I knew this was exactly what I needed to take me to the next level so that I could become more efficient for my clients.
Highlights from SYNERGY2022 in Washington D.C.
APPRECIATE. NOMINATE. CELEBRATE.
The Luca Pacioli Accounting Awards
2024 Luca Awards
The Luca Awards are named after “The Father of Accounting”, Luca Pacioli. He was a monk, a magician, and a lover of numbers. Pacioli was both a domain expert and someone who saw the opportunity to harness new technologies. With the Luca Awards, Thomson Reuters recognizes the pursuit of innovation within the tax and accounting profession, honoring firms and individuals who combine their technological and accounting expertise to further the profession. This is an exclusive chance for you and/or your peers to gain professional recognition for outstanding accomplishments and to celebrate with us at SYNERGY this year.
Award categories
- Firm of the Year: This prestigious award is presented to an exceptional firm that wholeheartedly embraces Luca's innovative spirit, demonstrating remarkable efforts in transforming or improving their business. The firm exemplifies a forward-thinking approach, fearlessly embracing change, and consistently pushing the boundaries of what's possible.
- Advisory Accelerator: This award recognizes a firm that has positioned themselves as a trusted strategic partner by leading with an advisory first mindset, seeing compliance work as simply a result of advisory services…a firm who is bound to break the traditional accountant mold.
- Audit Vanguard: This award honors a firm that has revolutionized their audit practice by adopting innovative processes and tools. By embracing change, they've improved audit quality and speed, while establishing themselves as a leader in the evolving assurance industry landscape.
- Impact: This award recognizes a firm or individual who makes a difference in their community by creating a positive impact on the people around them. Their commitment to social responsibility and dedication to giving back exemplify the true essence of community-driven leadership.
2024 Luca Award winners
Advisory Accelerator
Papin CPA, PLLC
Audit Vanguard
CRS CPAs, P.C.
Firm of the Year
Butrica Ployd and Associates
Firm of the Year
Forvis Mazars, LLP
Impact
Financial Solution Advisors, LLC
Frequently Asked Questions
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SYNERGY 2025 will take place in-person at the Signia by Hilton Bonnet Creek, in Orlando, FL November 5-8, 2025.
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No, there will only be an in-person conference in 2025.
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Anyone within the profession should attend, including:
- CPAs and Enrolled Agents
- Partners and Managers
- All levels of staff
- Firm Administrators
- Firm IT Consultants
- New and veteran firms to Thomson Reuters products and services
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Yes! This year's SYNERGY conference includes many sessions covering audit topics, such as the future of audit, new audit and accounting standards, the move from desktop to the cloud for auditors, how to optimize engagements using Cloud Audit Suite, and so much more. Several audit industry experts will be on-site to answer any additional questions you may have.
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2024 Onsite Purchase Price (Ends November 11, 2024)
$1,999 first attendee from firm
$1,899 each additional attendee from firm2024 Early Bird Purchase Price (Ends December 31, 2024)
$2,149 First Attendee From Firm
$2,049 Each Additional Attendee2025 Early Bird Purchase Price (Ends April 30, 2025)
$2,299 First Attendee From Firm
$2,199 Each Additional Attendee2025 Purchase Price (Starts May 1, 2025)
$2,599 First Attendee From Firm
$2,499 Each Additional Attendee -
In-person attendance
- All in-person breakout sessions (includes CPE credit during the conference and select tax specific breakout sessions quality for IRS Continued Education credit)
- All keynotes
- In-person roundtable session
- All entertainment and engagement activities
- Experience Zone: demo stations and exhibits (sponsors)
- All meals listed on the agenda
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Credit Card payment is the only method of payment available and is required to complete and confirm your registration.
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No, all lodging and travel fees are separate from the price of the conference and are the responsibility of the attendee.
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Check back for more information.
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Thomson Reuters will follow the guidelines set out by the CDC, as well as the guidelines set by the local health authorities in the geographical location of the event. Conference attendees should review government guidance to confirm eligibility to travel and stay at the Gaylord Palms.
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The overall dress code for SYNERGY is business casual, however, we recommend casual attire for social events and receptions. We also recommend you bring additional attire if you plan to explore the area.
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If you would like to cancel your existing registration for a full refund, a written cancellation request must be submitted to SYNERGYsupport@thomsonreuters.com by August 31, 2025. No refunds will be honored after this deadline.
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The SYNERGY Tax and Accounting Team can be reached via email at SYNERGYsupport@thomsonreuters.com.
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Contact Casey Irving directly at 734-356-6092 or casey.irving@tr.com
Thank you to our 2024 sponsors
Platinum
Gold
Silver
Thomson Reuters Tax & Accounting Professional Software & Service is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
