Chris Papin: Payroll is a necessary evil
I used to do payroll as a necessary evil to accommodate all the client's needs. I've switched to leading with payroll. Payroll is the most frequent engagement of any firm, sometimes weekly, often times a couple of times a month. At minimum, you're doing it monthly.
From our perspective, we needed to switch that conversation because payroll is also the most difficult for clients to wrap their arms around. A typical conversation in our office is, "Hey, do you do payroll, or do you need payroll?" "Well, I don't know."