Jane has a secret. Watch the video to learn more.

The information age has changed how accountants serve (and acquire) clients. Clients don't walk into their local accounting firm's office anymore. Everyone looks online first.

Jane overcame the obstacle of meeting client expectations by publishing to her firm's social media platforms every day, despite not having a large budget or dedicated marketing staff. Watch our video to learn Jane's secret to meeting clients' social media expectations.

Video Story: Jane Gets Social Media Results (3:55) 

eBook: Jane Gets Results

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Jane has worked as a CPA for over 20 years. Over that time, she's seen a lot of changes in technology that have completely revolutionized the way the world works. While she is now able to get far more accomplished in a day than she could 20 years ago, that doesn't mean her workday is any shorter — it just means expectations are higher. Clients expect frequent updates on tax strategies, laws and tips and they expect to find those updates without having to call their accountant.

But Jane's firm doesn't have the budget for dedicated marketing staff. So Jane tries to publish a few posts here and there, but she often feels like her efforts aren't making a difference. …then something happens that changes everything.

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